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Student in class pursuing a Marketing major with her professor at Curry College

B.S. in Marketing

Today’s corporate leaders are only as successful as their creative branding and their analytics to understand consumers. Coca-Cola, Google, and Disney are global leaders and brand icons because of the creative marketing teams behind them that can predict consumer trends. With a Marketing degree through the Curry College School of Business and Technology, you’ll learn what motivates consumers and how to reach them in an ever-changing global marketplace. With specialized courses in advertising, consumer behavior, and digital marketing, and internships built into the curriculum, Curry will prepare you for the dynamic field of marketing.

Accreditation: IACBE & NECHE

Curry College is accredited through the New England Commission of Higher Education (NECHE). The School of Business and Technology is accredited by the International Accreditation Council for Business Education (IACBE) and is a member of AACSB (Association to Advance Collegiate Schools of Business).

Courses you’ll love

Advertising
Consumer Behavior
Digital Marketing
Global Marketing
Marketing Analytics
Marketing Research

Enhance Your Degree

A minor in Marketing can help you further expand your skills and knowledge, and make you more marketable to employers by pairing with degree programs such as:

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The Path to Your Dream Career

The field of advertising, publicity, and marketing is projected to grow nearly 10% by 2028, according to the U.S. Bureau of Labor Statistics. Marketing professionals work in a variety of roles, including:

  • Product Marketing Manager
  • Market Research Analyst
  • Merchandiser
  • Sales Manager
  • Purchasing Agent
  • Brand Marketing Executive
  • Digital Marketing Manager

Dream Beyond the Classroom 

Intern with Boston’s top companies – With easy access to Boston, students can take advantage of internships with Gillette Stadium, Reebok, Dunkin’ Brands, and iHeart Radio, among others.

Get real-work project experience – Marketing majors participate in a capstone seminar course to present a real-world project and receive a professional critique of their work.

Learn from the industry leaders – Curry’s Speaker Series features global professionals from Enterprise, Flywire, Google, Sodexo, and many other local corporate leaders.

Network with alums in the field - Our School of Business and Technology alumni are leading teams at CVS Health, Raytheon, Hasbro, Anheuser-Busch, the Boston Red Sox, and Comcast.

Fast track your career – Marketing students meet all prerequisites needed for Curry’s 5th Year MBA program.

The minimum laptop requirements for Accounting, Business Administration, Marketing, Sport and Recreation Management, and Computer Science majors are:

  • Windows 10 or 11 operating system
  • Minimum 64-bit Intel I-7 or 64-bit AMD Ryzen 7
  • Minimum quad core processor
  • Minimum 8 GB memory
  • Minimum 500 GB internal storage

NOTE: MacBooks and Chromebooks do not qualify.

Explore Related Programs:

Curry College PRSA student poses for a photo

PR Pros

PR Pros is a pre-professional group within the School of Business and Technology. The group was created to share the exciting and rewarding careers available in the field of Public Relations.

PR Pros
A student receives his Business Honor Society certificate

Business Honor Society

Sigma Beta Delta encourages and recognizes scholarship and achievement among business students and promotes personal and professional improvement and a life distinguished by honorable service to humankind.

Business Honor Society
A Curry College student interns at Dassault Systems

Internships

The Internship Program at Curry College offers students the opportunity to explore a variety of career paths by learning about their interests, skills, strengths, and values while acquiring course credits.

Explore an Internship
A Curry College Management Forum student poses for a photo

Business Students Association

The Business Students Association (BSA) promotes and enhances the theories inherent in the diverse field of business, and serves members of the community with a broader understanding of the business discipline, and its sub disciplines, and how they encompass multiple aspects of work, living, and recreation.

Business Students Association
A Curry College Study Abroad student pets an elephant in Thailand

Study Abroad

Go global with Curry College faculty members as part of our very popular Short-term, Faculty-led Courses, or create your own customized Study Abroad opportunity!

Study Abroad
Curry College students laughing in science lab

First-Year Experience

Making the transition to college can be a little confusing and lot of fun. Your First-Year Experience at Curry College helps smooth out the bumps and puts you on the path to success.

First-Year Experience
A Curry College faculty member interacts with students in the classroom

Gen Ed

At the heart of Curry College's undergraduate curriculum is our General Education (Gen Ed) Program. Gen Ed is based on our belief in the power and potential of the liberal arts.

General Education

Life-Changing Opportunities Await

Start with a foundation in the liberal arts. Add attentive faculty and countless opportunities to learn by doing. That’s what you’ll get with a bachelor’s degree from Curry. Learn what’s waiting for you today.

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